Is your company’s management ready for growth?
One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits. Regardless of which growth strategy/target one picks, often...
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Marketing Checklist for 2012
Q4 is the usual time for pulling together plans and budgets for the following year. In the past, I have written about the problems and issues that this process generates, but decided this year that a...
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Marketing, OWS and Fair Play
That the “Occupy” movement has gained visibility and traction over the past few weeks is an interesting commentary on our times. The demographic studies done a few days ago as to who is part of the...
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Negative = #fail
Pawngo, a startup on-line pawn broker (who shares investors with Groupon) thought it could attract attention and gain customers by dumping 8.000 Butterfinger candy bars on Copley Square in Boston,...
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5 Deflationary Indicators – And Their Implications To The CMO
I have written about deflation before, here, and here. Recent anecdotes lead me to believe that the rate of deflation is picking up. Specifically: Direction, from one of my Doctors, to either Target...
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Ways to Improve your Business Analysis
Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or...
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2 Suggestions For Employing Contractors
A recent conversation with a potential client (PC) went something like this: (PC) “I need someone to develop a white paper on our new product that can be used to fulfill the offer in our upcoming...
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Which Sales Channel Is Best?
One definition of a sales channel is that “it is the pipe through which a producer’s product flows to the user.” Like all pipes it can be straight, crooked or have many branches. And reflecting...
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The Fiscal Cliff and Marketing – Part 1
The current debate over the fiscal cliff and its potential impact has a number of lessons for Marketing people. This posting, along with the next few, identifies and addresses some of them. Many...
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The Fiscal Cliff and Marketing – Part II
This is the second of a series of postings about the Fiscal Cliff and Marketing. The first (here) dealt with planning. This concerns leadership. In the movie Lincoln, Daniel Day-Lewis portrays a...
View Article9 Issues to consider before you buy a mailing list
If one of the marketing tools you are using to help generate additional new customers is mailings (either direct or emailing) then you should consider these related issues: 1- A few of the ways to...
View ArticleThe Pros and Cons of different product/service strategies
Do you have a product/service strategy? If you do, then this post will be a great guide to confirm that you have picked the correct strategy. If you do not (60% of small to medium enterprises have no...
View ArticleThe Basics of a Business Plan Part One
Business Plans are critical to any enterprises. But there are enterprises that either have only a partial plan or no plan at all. Having no plan is like a ship without a rudder; you will be afloat...
View ArticleTypical Business Plan Outline Part 2
~~Before we look at a typical business plan, a few comments first. 1-Regardless of the size or complexity of the enterprise, one should include all sections even if they are not formed or required. 2-...
View ArticleThe Greatest Rock and Roll Band – Part II
Dick recently wrote about the Greatest Rock and Roll Band ever. He used the 4 P’s of Marketing to help support his claim that the Rolling Stones deserve the title of the Greatest Band. (See...
View Article5 Marketing Communication Tools – Updated
Dick first published this blog in June 2010. It is our most popular blog, with over 29,000 views since June of 2010, and is 2 times more popular than our second most viewed blog. Four plus years in, it...
View ArticleDefining Differentiation
Many bloggers and authors have defined the role of Marketing as “getting the right product to the right market at the right time.”[i] In this context the right product includes the...
View Article“Do you know who your customers are?” Segmentation
One old and critical saying for any business is “Know who your customers are” Regardless if you are trying to gain market share, grow your customer base, enter new markets, sell new products/services;...
View Article“Which Pricing Strategy is correct for your company?”
One of the critical activities relating to revenue generation is selecting the right Price,(4P’s are Price, Place, Promotion, and Product) for your product/ service. But for this posting we will only...
View ArticleSelecting a Sales Distribution Channel Has a Direct Impact on Revenue
We all know the 4 P’s of marketing (price, promotion, product and place) are critical for any company to be successful. Regarding place or distribution, there are a number of different methods; but...
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